12 Feb

Villervalla is another great Swedish brand that makes very cool outdoor clothes among other things. Their clothes are very colourful often featuring stripes or stars or similar patterns. Therefore it probably goes without saying that Villervalla is very popular in Finland and other Nordic countries.

When I was setting Hei Moose up I also had my eyes on Villervalla. In Finland though, the rumor is that Villervalla only licences one online retail at time. When I contacted Villervalla they were already in talks with other retailer to my disappointment.

Anyway, Villervalla’s colourful collection is available at Impkids in the UK. Of their outdoor clothes, check out these:

Villervalla Dots & Stars Baby Overall £26.95

Villervalla Dots & Stars Winter Jacket £28.50


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